The Growth Systems Diagnostic · $1,500–$2,500
Know what's broken, what matters, and what should happen next.
A serious executive assessment — not a free audit, not a sales pretext. Read-only access, graded findings, and a roadmap you own either way.
Who it's for
When owners commission a diagnostic.
Trigger
Budget decisions feel like guesses
You're allocating real money on gut feel because the reporting can't settle the argument.
Trigger
Vendors report success while revenue is flat
Every provider's dashboard is green. The bank account disagrees.
Trigger
The CRM is full of "source unknown"
You can't cut or scale what you can't see — and right now you can't see.
Trigger
New channel proposals keep arriving
Everyone wants to add activity. Nobody can show what the existing activity produces.
Trigger
You're considering fractional leadership
The diagnostic is the de-risked first step: two weeks of evidence before any ongoing commitment.
Scope
Nine areas, one findings sheet.
01
Strategy & priorities
Is there a defensible plan, and does the activity match it?
02
Tracking & attribution
Where revenue visibility breaks between platforms.
03
Website & conversion architecture
Whether the site converts demand or just receives it.
04
SEO & URL architecture
Structural equity, cannibalization, and crawl health.
05
CRM & source visibility
Whether the pipeline can be read by source and stage.
06
Channel coordination
Where providers overlap, conflict, or leave gaps.
07
AI & automation opportunities
Where automation genuinely shortens work, and where it's theater.
08
Vendor & execution gaps
What's being paid for versus what's being delivered.
09
Leadership requirements
What level of marketing leadership the business actually needs next.
Deliverables
What you receive.
Deliverable
Current-state assessment
The honest picture of your marketing operating system, in plain English.
Deliverable
Graded priority issue list
Every finding graded Critical / High Priority / Optional / Defer — no 50-page dump.
Deliverable
Revenue visibility gaps
Exactly where attribution breaks and what it's hiding.
Deliverable
Recommended roadmap
Sequenced by severity and revenue impact: what first, what next, what can wait.
Deliverable
Implementation paths
For each fix: in-house, existing providers, or specialists — with trade-offs.
Deliverable
Recommended next engagement
Sprint, fractional leadership, scoped implementation — or no engagement at all.
Logistics
How it runs.
What access is required?
Read-only, set up together on the intake call: analytics, tag management, Search Console, call tracking, forms, and CRM reporting. Your accounts are never modified during the diagnostic.
What's excluded?
No settings changed, no execution performed, no vendors replaced. The diagnostic observes and grades; it doesn't touch.
How long does it take?
About two weeks from intake call to executive readout.
How are recommendations prioritized?
Severity times revenue impact. What blocks measurement comes before what blocks conversion; what blocks conversion comes before optimizations.
What happens after delivery?
A live readout call, decisions attached. You keep every deliverable regardless of what you decide next.
What are the possible next engagements?
Growth Systems Sprint, fractional marketing leadership, AI or automation implementation, tightly scoped execution — or none. The diagnostic determines what you need, not what I'd like to sell.
Start
Two weeks to a clear picture.
$1,500–$2,500, scoped to complexity before we start. Read-only. Yours to keep.