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Nicholas Barreiro
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MMA & fitness gym · Sunrise, FL · 2018–2020

Paid social acquisition and creative for a Sunrise MMA gym, turning local interest into trial memberships and walk-ins.

Challenge

A martial arts and fitness gym lives on a steady flow of new members, and competes for local attention against big-box gyms and every other fitness option in the area. American Top Team Sunrise needed a reliable way to put its offer in front of nearby prospects and convert interest into sign-ups.

Approach

The focus was paid social as a local acquisition channel: targeted Facebook and Instagram campaigns aimed at the gym’s real service area, paired with creative that showed the gym’s energy and a clear offer to bring people through the door.

Outcome

Over the engagement, paid social became a consistent source of local trial sign-ups and inquiries for the gym, a repeatable channel rather than word-of-mouth alone.

The work

  • Facebook and Instagram ad campaigns
  • Local audience targeting for the Sunrise area
  • Ad creative reflecting the gym’s brand
  • Lead and trial-offer flow for memberships

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