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Nicholas Barreiro
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Insurance group · Broward County · 2018–2021

Website imagery and creative for an insurance group, giving Medicare and group-insurance services a presence clients could trust.

Challenge

Insurance is bought on trust, and Medicare clients in particular are cautious buyers. Kauffman Insurance Group needed its web presence and materials to look as credible as the service behind them, without the generic stock feel that makes every insurance site look the same.

Approach

The work centered on visual credibility: website imagery and creative produced specifically for the firm and its Medicare and group-insurance lines, so the materials matched the real people and real service clients would encounter.

Outcome

Across the multi-year engagement, Kauffman Insurance Group ran its client-facing web presence on dedicated, brand-true creative rather than stock placeholders.

The work

  • Website imagery produced for the firm
  • Creative for Medicare service lines
  • Creative for group insurance offerings
  • Visual consistency across web materials

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