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Nicholas Barreiro
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Marine desalination manufacturer · South Florida · 2023–2026

An embedded marketing engagement turning a technical manufacturer into a content-led, measurable acquisition operation.

Challenge

SeaWater Pro builds marine desalination systems for boats and off-grid use, a category where buyers research hard and trust is everything. The product expertise was deep, but the marketing was fragmented: strong knowledge locked inside the founder’s head, no consistent content, and no clear line from audience attention to qualified inquiries.

Approach

I embedded with the team from late 2023, treating marketing as an operating system rather than a series of one-off campaigns. That meant building a repeatable content and UGC program around real product knowledge, capturing the founder’s expertise on camera, and wiring analytics so the work could be judged on results rather than opinion.

Outcome

The engagement ran for over two years, an unusually long and embedded relationship that reflects the trust built. SeaWater Pro moved from sporadic marketing to a consistent, founder-led content operation with the tracking in place to keep improving it.

The work

  • Embedded content and UGC program built around real product use
  • Founder and customer interview series, including technical walkthroughs
  • Video production and an ongoing short-form content pipeline
  • Presence and content support around marine trade shows (Annapolis, FLIBS)
  • Analytics and tracking to connect content to inquiries

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